Wanderlust syndrome and Restart of Tourism in Spain

If you like to travel, the last three years have been a nightmare. The emergence of Covid-19 in early 2020 has halted all travel, especially tourist travel, and many have developed the so-called “Wanderlust Syndrome“.

Wanderlust syndrome, in psychology, represents the uncontrollable urge to travel, explore and discover new places. The word “Wanderlust” comes from the union of two German words: “Wander” (wander) and “Lust” (desire). Scholars say that travel enthusiasts, the so-called wanderlusters, have this desire inscribed in their DNA. A real gene, now called the “Wanderlust Gene“. Scientifically, this gene is called DRD4 7r. What is it responsible for? Well, it is the Dopamine D4 receptor that regulates the level of curiosity and makes us sensitive to external stimuli. In short, it’s not a myth. Having a passion for travel, what is exotic, unknown, has a real scientific basis.

This is certainly true with respect to the Spanish population, which ranks among the top 15 nations in the world whose population travels the most (as reported by Even Report).

Now the situation is changing, is truly starting the “coexistence with the virus” period and more than two thirds of Spaniards are eager to get travelling again during the next six months, and almost half of them are planning to go to destinations abroad.

The forecasts also concern how Spanish tourists will start to travel again. Given the huge increase in e-commerce sales, it also expects people returning to the traditional method of being advised by, and booking their journeys through, travel agents.

Another point to consider is the increase in insurance on booked travel, since “high levels of security and flexibility faced with the possible appearance of new outbreaks or rise in contagions” as the Braintrust’s Tourist Barometer pointed.

Good news also for foreign tourists hoping to visit the Spanish nation, as projects are being funded to recover the Spanish tourism sector after the pandemic. At the beginning of January, Mastercard announced the establishment of a new Tourism Innovation Hub in Spain, with the support of the Spanish Government. The Hub, based in Madrid and which will open in the second quarter of 2022, will develop solutions to support a sustainable and inclusive recovery for the global tourism sector through innovation, research and collaboration across the ecosystem. The initiative was ratified today, at the FITUR International Tourism Fair, between Reyes Maroto, Spain’s Minister of Industry, Trade and Tourism, and Mark Barnett, President of Mastercard Europe.

In conclusion, the time to start traveling again with more peace of mind seems to have finally arrived and there is no shortage of initiatives and projects funded to facilitate this restart.

Sources:

https://libreriamo.it/societa/viaggi/voglia-di-viaggiare-perche-ci-manca-cosi-tanto/

https://www.itij.com/latest/long-read/exploring-recovery-spains-travel-sector

https://www.businesswire.com/news/home/20220120005584/en/Mastercard-Launches-Tourism-Innovation-Hub-in-Spain

https://www.eventreport.it/stories/mercato/102482_i_popoli_che_viaggiano_di_pi_al_mondo_ecco_perch_il_primato_va_agli_scandinavi/

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