Make a virtue of necessity. This is how the moment in which the tourism sector can be defined. A time when countries have to strengthen their resilience by transforming their tourism model, in order to promote its modernization and maintain its competitiveness in the international market.
In this context, the European funds from the Next Generation EU program constitute a hopeful financial instrument for the sector and its intermediaries, such as travel agencies and tour operators, which may be among the most benefited from the lot of 140,000 million euros that this plan will allocate to Spain between loans and grants.
The imminent arrival of European funds to Spain will mean the revitalization of one of the key sectors in the economy, tourism. Until the arrival of the pandemic, this industry has been one of the most important for the Spanish economic fabric, with a significant weight of 12% in GDP. However, the effects of Covid-19 have made tourism one of the most affected sectors, as a result of the mobility restrictions imposed for more than a year on practically the entire planet. Now, Spain faces a challenge, but also an opportunity: redesign its tourism model to make it more resilient, competitive and sustainable.
Among the items already planned del Plan de Recuperación, Transformación y Resiliencia, it is known that the conversion towards a more diversified and sustainable tourism will absorb about 3,400 million euros until 2023 it will affect different areas, from the renovation and construction of walks to the promotion of urban landscapes or the updating of critical infrastructures for the sector.
New forms of tourism will also be promoted beyond the summer tourism, for example, in areas such as sports, cultural or gastronomic, so that two objectives can be achieved: to diversify the arrival of tourists at any time of the year and to get profiles with greater purchasing power to come and demand quality services with greater added value.
Another area where the funds will be invested is the realization of a sustainable strategy of Spain 2030, so that, once again, it is possible to promote a more sustainable and seasonally adjusted offer, in which the support of new technologies is essential.