We are experiencing a complicated situation in the tourism sector worldwide, and it directly affects many countries whose income is mostly from that sector, as is the case in Spain. Faced with this situation, there are various ways of assuming what is going to happen: either by putting the brakes on the tourism sector in each country or by facing up to the pandemic and getting ahead by assuming and living with the COVID-19.
Despite the fact that there are still cases of coronavirus, in many regions of Spain the number of patients has fallen or remained stable due to the measures applied in each city. That is why, although there are few flights and tourists do not want to visit the country, several people have travelled to Spain and have been able to save some hotels and restaurants that are about to close thanks to these visits.
According to the Spanish newspaper El Confidencial, “both the industry and travellers have learned to live with the virus and this would require certain adjustments in the industry, but 2021 and 2022 would see a progressive recovery and, finally, 2023 could be 80%-85% of what was experienced in 2019. In this situation, many tourism actors would find it difficult to adapt to this stage, but in 2023 the industry would reach 50% of the business of 2019” (ref: El Confidencial – 30 of November of 2020. https://www.elconfidencial.com/economia/2020-11-30/crisis-sector-turismo-medidas-recuperacion-bra_2851328/).
In order to keep this sector active, gastronomy must also be promoted in all countries, and thanks to it many businesses will be able to remain open. We must renew ourselves, and this is being done thanks to the use of technology, betting on a different value and promoting other techniques such as virtual tours for foreigners, so that they can continue to get to know tourism in Spain, but in a different way. These techniques have been used on numerous occasions, as important museums such as El Prado in Madrid (https://www.museodelprado.es/recorrido/primer-recorrido-virtual/260c5838-940a-4f93-9650-6d716f47720c) or the Thyssen-Bornemisza (https://www.museothyssen.org/thyssenmultimedia/visitas-virtuales?gclid=Cj0KCQiAzZL-BRDnARIsAPCJs72pXa-EA6yUQg-yvNziUZCyCJ7DZ6ThrRNOrUGy2J_ainWqKICSs1AaAnSuEALw_wcB) have organised virtual exhibitions so as not to leave anyone far from their works, promoting this so-called “online tourism”. It is not the same as visiting it physically, far from it, but it is a way of renewing and reinventing oneself so that the essence of tourism and its importance is not lost.